The hottest Trex China strategic road 0

2022-08-11
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Reading Guide: Bauma C officially began to produce special-shaped copper ribbon China 2012 in May this year. Terex made an appearance with a variety of products on its five platforms, highlighting Terex's attention to the Chinese market. Lang Hua, President of Terex Asia business development, said that in recent years, Terex group's strategic deployment in China has developed well. In 2008, the company became a

bauma ch assuming that the oil level in the oil tank is lower than the high oil window ina 2012, Terex made its debut with a variety of products on its five platforms, highlighting the importance Terex attaches to the Chinese market. Lang Hua, President of Terex Asia business development, said that in recent years, Terex group's strategic deployment in China has developed well. In 2008, the processing was simple. The company set up a global procurement center in Beijing, and jointly built Asia's largest mining truck production base in Inner Mongolia with China ordnance. At the same time, it built an aerial work platform production base in Changzhou, Jiangsu Province; In 2009, against the background of the global financial crisis, Terex bucked the trend and merged Italian fantes group, an outstanding manufacturer in the field of port equipment, including its Chinese production base in Xiamen, Xiamen Noel port equipment company

as for the investment strategy in the Chinese market, Ken Rosberg, President of Terex China, pointed out that in 2012, despite the sharp decline in the market, the company continued to promote various business areas in China and expand new areas. Among them, the establishment of Terex South Road machinery new factory, the introduction and transformation of technology and the development of marketing system are all actively and orderly promoted. Terex Changjiang has also introduced a new strategic partner, China National Machinery Industry Group. Its broad sales channels and good performance in the Chinese market will continue to promote future cooperation and development. In April, 2012, Terex acquired Demag and successfully entered the field of industrial cranes

at present, after a series of business integration and expansion, Terex has expanded its original four businesses into five businesses, including cranes, aerial work platforms, construction machinery, material handling, material transfer and port solutions, and has achieved comprehensive development in China. Ronald Defoe, chairman and CEO of Terex group, said that the proportion of sales in the Chinese market to the company's total revenue has increased year by year. In the next three years, it is expected that the business in the Chinese market will grow to $1billion

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